The essence of warew skincare is the Japanese beauty tradition.
warew is an Aging Care brand that uses advanced technology to maximise the beauty care methods and ingredients passed down through the millenial tradition of skincare in Japan.
warew products work in harmony with the physiological functions of the skin, respecting them and stimulating the natural cycle of cell regeneration. In just four steps, the unique warew skincare method leads to healthy and resilient skin that performs its physiological functions at best, revealing all its natural beauty.
A Skincare Ritual reflecting Japanese Culture
We believe the daily skincare routine should be a heartening moment dedicated to self-care. This same idea inspired the warew design: pure white and vermillion red are the colours of the Shiromuku (白無垢), the traditional Japanese wedding dress that represents a woman in the bloom of her happiness and beauty.
The warew symbol is a red circle on a white background - the Rising Sun - from which a small drop is detached to represent the essence of Japan infused into each product. The logo takes the form of a hand mirror, a symbol of beauty and a traditional accessory for the Japanese bride.
The vermillion band that encircles the warew bottles like an Obi, the Kimono belt, guides you to handle each product with grace and elegance. Skincare becomes a ritual with naturally graceful gestures, a conscious ritual that nurtures beauty from within as well as on the surface.
100% Made in Japan
At the warew laboratories in Yokohama, we study the effective traditional remedies of the Japanese skincare tradition and transfer them into safe and effective cosmetic products.
Innovative techniques for processing raw materials allow us to isolate, extract and make bioavailable a large number of expertly combined active ingredients to ensure safe and balanced formulations. All formulations are dermatologically and clinically approved for sensitive skin.
Each stage of the industrial process is directly monitored by a team of highly qualified technicians. The know-how of these technicians, supported by our premium equipment, guarantees the quality of our products made by people for people, with passion and expertise.